Brightz, Ltd. started with the imagination of 12 year old Eric Finch and his innovative, engineer dad, Ron. The small LED light bar Ron created was intended to light up the underside of Eric's bed like the racecars in The Fast and the Furious, but one look at the light, and Eric knew it belonged on his bike. With more development, that would become our first product, Go Brightz.

Founded in 2008 and releasing our first Go Brightz in 2010, Brightz, Ltd. has gone on to create lights in a large variety of styles and colors. For the next few years we continued to develop the business, expanding into local, specialty, and national stores across America, and added a few more bike items to our product line. In 2016, we expanded beyond the bike world. (But we are still making new bike lights!) We've created lights for coolers, lockers, bean bag board games, basketball hoops and more! The ideas are always flowing here, and we find inspiration for new items everywhere.