One day "avid runner" Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered.

After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)

Badass sunglasses that speak to the four F's (Fun, Fashionable, Functional, and 'Ffordable). We exist to give you permission to be unabashedly yourself... unless you're an asshole. And the mascot is a drunk kleptomaniac flamingo named Carl. It just makes sense, people.